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Welcome to the SYNERGY NETWORK the MARKET Page

Work in progress -


Tools, Links and Comments

SYNERGY-NET on index.html

RE: Market information for business plan ?

I am doing research on the

Internet (check main page) trying to find interesting data and ideas about the "market" We are starting a business of helping others write and we provide data for all kinds of Internet planning. We provide future projections used in developing marketing plans, we help create imaginative business plans, and support initial stock offering. We are involved in projections of the technology and well as populations of users and what they are and will be doing on the net. Any help will be returned in kind .

Finance Physics:

Of course, market prices are the result of foggy feeling, mass psychology called perceptions. BUT, over the longer run, basic economic principles and the laws of social physics will "correct" the difference between false perceptions and a harder reality.

In the current context the following will happen - the only question is when:

1.)

The misbalance between American growth and ECU’s struggles, Japan’s and Asia’s problems put pressure on the dollar because of the trade gap:

2.) Raw declines in the dollar forces increases in the interest rates dollar securities have to pay;

3.)

The higher cost of capital slows U.S. growth rates and forces a market "correction" of the irrational exuberance of speculative

stocks.

We're moving toward a world of 1 billion connected computers sometime in the next decade," Grove said, saying it would represent some 20 percent of the world's population and a great opportunity" for the Pacific Rim.

The theme of "wiredbrain" is that the "new world orders" are global connections between utility network computers.

Like the human brain, the

internet's packets system can reconfigure itself to work even after portions were destroyed. Using the noise-prone analog circuits of the time, it was impossible to build the necessary switches. Baran concluded that all the traffic would have to be digital. Moreover, the digital traffic would have to be broken into short message blocks now called

"packets,"

each containing its own routing information,

like a DNA molecule, and able to replicate itself correctly whenever a transmission error occurred. With many additions and permutations, his original design is today termed the Internet, click here for the emerging history

of the 21st century.

Something missing:

An astro-physicist has said ‘ there is no reason that people should be ever be able to understand the universe’. Our biological and intellectual background is so naturally limited by our life experience here on Earth. We have no way of comprehending or visioning space time plasma that behaves in ways impossibly strange to our ways of being and knowing. Atomic physics involves models that are not intuitive - even counter- intuitive.

Most people who have ever lived on this planet, were born and died within a fifty mile range.

Their perceptions are defined within what is called a tribal culture - part real and part superstition. Applied rational knowledge is fairly modern as a cultural style and still not seriously or firmly established as a norm.

The irrational base of human understanding is clearly demonstrated by politics and commercials.

NOW as we enter into a global technical society our social world is as little understood as the physical.

The new world order - lacks a vision or social psychological foundation. ]

The technology itself is

revolutionary.

The global economy requires new models of thought. It’s not surprising that it is difficult and there is a lot of active and passive resistance.

The leaders and leading institutions often don’t get it. Non-linear, transactional, mutually dependent rapid change appears to many as anarchy and chaos - morally questionable and in conflict with traditional values. That is because global transformations are a real revolution. Serious changes are disruptive of the existing order.

We are looking for additions and comments for "

The SYNERGY http://www.wiredbrain.com/documents/ JOURNAL Bill Gates and the Internet

documents JOURnal sent Friday June 15th" (In Hypertext).

The http://www.wiredbrain.com

documents JOURNAL is distributed on Fridays to about 30,000 readers, in thirty countries, see below. To request copies send message "Request SYNERGY http://www.wiredbrain.com

documents JOURNAL" to Pflaump@wiredbrain.com.

Next weeks http://www.wiredbrain.com/documents/ JOURNAL, is waiting for input.

The Synergy process is for many to provide input to the draft copy which is on: BELOW is the draft text ( after the index )

look at dates for the hypertext version and syj615.txt for plain text, and syj615.htp ( p for word pad) for the SHORT and final version. When you open the http://www.wiredbrain.com

documents JOURNAL in your browser you can save plain text to file by using the file button. To save hypertext use view, source, edit; select all, and copy in order to paste text to clipboard then transfer to Word Pad or other editor. You can add what you will, questions and comments, remove what you think unnecessary and e-mail the new version back to me. Other contributions, announcements, can be sent directly to me.

Any ideas ?

The data on the growth of the Internet is wild. Most applications are "blue sky" paradigms.


Remember IBM missed the PC and the copy machine because they only looked at current uses or as a substitution for current use. Copy machines were looked at as replacements for carbon copies and their marketing people didn't understand that new technologies generate their own uses and applications. Not only will existing production and distribution systems change ( to reduce the middle people ) but new products and services will appear.

Citrix Corp. has produced

WINFRAME Visit Glendon College of York University (CA) (wfwin32.exe)

Glendon College at http://arianne.glendon.yorku.ca//select.map?25,67 Citrix knowledge base - It opened with wfwin32.exe as a helper in netscape C:\Program Files\Citrix\WinFrame and c:\Icawin\wfica32.exe with \Client\wfcrun32.exe the program on the same page -

It worked ???? opened a lotus notes file manager ? GREAT with the downloads on Citrix.

The program opens X windows as Lotus Notes or other formats. If you have problems ask Mr. Moose.

Major Points: ( agree or disagree ) Check the

Consultants including Forrester Report

and Digitals other suggestions from their

Web-Master

Munder Capital Management

http://www.munder.com/profile.html is going to have an internet fund.

I have just started to look at possible companies to study. Suggestions ? We will make a trial portfolio as see what we can do. I believe in intranets and plug and play systems. I think this will be 70% of the market. If this works I will charge a fee to see what I say.

The first internet stock newsletter on the internet. See

The

SILICON INVESTOR for computer companies.

The area of tech stocks is a big one and overlaps with Internet, Intranet stocks.

THE NEW YORK TIMES computer news.

http://www.strom.com/pubwork/intranetp.html A white paper for

Attachmate Corp.

Find current prices at

http://www.stockmaster.com/sm/g/A/ATI.html

PCQUOTES

For other markets go to

http://www.aloha.com/~heinsite/money2.html

The Microsoft Group MSFT Microsoft 121 3/4 126 to 114 buy at 116 SUNW Sun Micro 59 3/8 67 to 55 buy

http://www.sun.com/sunsoft SPYG Spyglass Technologies 20 7/8 from 50 this is near the low ..( split) RTEC Ross Technologies 12 1/8 from 17 to 8 UMG US West Media Group 17 3/8 UIS UNISYS 6 7/8 Solaris Aquanta Servers Simply Interactive MicroStrategy Intel/MCI Intel 71 1/8 78 to 69 MCIC MCI 25 1/2 30 to 25 Secure Market place -

http://www.webmaker.mci.com DNA Diana Corp switches 61 1/2 from 110 to 15 (Wow) JSB

http://www.intranet.co.uk/jsb/jsb.html NOVL Novell 14 1/2 from 21 to 11 ... WRQ ADBE ADOBE 36 1/8 45 to 33 buy at 34 http://www.adobe.com/

image ADBE.gif ORCL Oracle 34 7/8 36 to 32 buy http://www.oracle.com/

InterOffice systems ATI AirTouch 28 1/4 33 to 28 buy QCOM Qualcomm 52 7/8 54 to 40 buy at 45 http://www.qualcomm.com/

Wireless remote systems Eudora CA Computer Associat 70 1/2 82 to 65 buy at 68 http://www.cia.com/

(CIA International) SPYG Spyglass Technologies with Cheyenne Banking Secure Transactions CAWS CAI Communications see

http://www.wiredbrain.com/holt/index.html CTXS CITRIX at 15 ( 2 for one split from high of 45) Winframe Buy IPO at $ 32.75 DEC Digital Equipt 44 1/2 58 to 43 buy YHOO Yahoo to use AltaVista 22 1/4 from 36 this is about the low GTECH Lottery Services ( networks ) SGI Silicon Graphics 25 1/4 30 to 24 buy ATT http://www.att.com/ THE NETSCAPE GROUP NSCP Netscape 52 1/4 75 to 48 buy at 50 http://home.netscape.com/ EDS SuiteSpot IntraNet packages http://www.eds.com/ VSNR Visioneer paperport 10 from 24 to 9

insert benefit.gif from http://www.xrs.com/companyinfo/reachnet.html


NetManage is a public company, whose shares are traded on the NASDAQ under the ticker symbol NETM. Its products are sold world-wide by NetManage's direct sales force and authorized channel partners. Contact NetManage at http://www.netmanage.com or (408) 973-7171.

FARCAST EDS

"

ZONA RESEARCH, HOME OF THE DATADOGZ" http://sparc.xbg.com/

Some Thoughts About

Corporate Education and Training Over an Organizational Intranet and the World Wide Web http://home.navisoft.com/edg/corpeduc.htm

Excalibur Technologies Corporation (NASDAQ:EXCA), the leading provider of software components for information retrieval, and Reach Networks Inc., a leading provider of customized online information and communication networks, today announced a strategic alliance to deliver advanced information management solutions to the burgeoning "intranet" market. http://www.xrs.com/companyinfo/reachnet.html

Based in Palo Alto, California, Wollongong is leveraging its extensive expertise in TCP/IP stacks and internetworking applications and focusing on providing object-oriented access solutions to the Internet and corporate internetworks. Wollongong's home page can be accessed at http://www.twg.com. Attachmate and OpenMind are registered trademarks of Attachmate Corporation. Emissary, PathWay and COLT are trademarks of

The Wollongong Group.

From digital altavista

http://www.alt avista.software.digital.com/#

The future lies with the National Information Superhighway (NIH). This plan is for a very high-capacity system with links to fiber optic backbones. It will carry digital data, audio, and video to clients all on the same fiber optic cable. Just as the interstate highway system brought vital strength to our economy, one may reason that the NIH will do the same worldwide. By providing a new link to all parts of the world, perhaps a more global way of thinking is inevitable.

Technically this means many changes occur.

There are some current technologies developing that shorten the leap to the all-fiber optic future. Among the choices are Asynchronous Transfer Mode (ATM), coaxial cable, and microwave transmission.

The telephone companies will most likely provide ATM, also called broadband ISDN, service over their current copper connections to our homes. ATM allows for simultaneous voice, video or data communication over one line. With such an increase in bandwidth, a package that offers television on demand, Internet access, and full telephone service could be presented to the consumer.

Questions of pricing and availability to those outside of major metropolitan areas are the main concerns.Cable television companies are promising Internet connection to their customers over the coaxial connection. This is a slower connection than ATM but much faster than current dial-up service over normal phone lines.

The main concern here is the possible need for incoming and outgoing cable, as well as certain security problems associated with its implementation.

Another possible way to connect to the NIH involves wireless microwave transmission. This new option may hold some possibilities, but it also poses some very real physical problems.

The concept of microwave transmission involves line of sight transmission with the tower and tends to be susceptible to noisy transmission, which further degrades the potential bandwidth of the connection.

As technology advances, more possibilities may emerge or others may become better alternatives to the current choices.

The problem concerning bandwidth is under major consideration and teams of researchers are in the field tackling the issues. When the bandwidth bottleneck is finally broken, incredible changes in the way we communicate and entertain will occur. Prepare yourself for the convergence!

NOTE: go to

http://www.altavista.digital.com then

http://www.digital.com:80/info/home.html and take a look at Digital's plans for the Internet. If you have Netscape 2 or Atlas with Hot Java their presentation is very innovative. ( Was there yesterday but gone today ?) OH here it is !

http://www.altavista.software.digital.com/#

Thanks I have shared with my network and will post to index.html/Market.htm Thanks I don't understand the attachment is the same thing ?

At 05:07 PM 5/9/96 -0700, Robin Vander Velde wrote: Peter E. Pflaum Ph.D.


Your message posted to DEOS was forwarded to me by a colleague, thinking that we may or may not have info to share. I am also interested in the possible futures of the newest technologies, as well as the existing ones. I received the following post from the HTML Writer's Guild Main listserv. I thought that these URL's might interest you. I have not yet looked at them all, but they seem to have some small clues as to what the user (or consumer) is doing now, as well as their future plans.

Hope this helps you!

Robin Vander Velde pc Help! http://spidome.net/~pchelp/

Kynn Bartlett wrote: How many of us _have_ bought things over the Internet? Many of us here are in the business of setting up web pages so that people can sell things over the net, ...but are we, ourselves, buying things?

Well, i've been looking at a number of web sites regarding web demographics and marketing (list appended to the end of this message) and (in general) very few people purchase things over the internet. this is not to say that people don't buy products advertised anywhere on the internet. instead, the trend is to use the information gathered on a product's web site as research material, or to purchase that product via more traditional methods (faxing, calling in an order or visiting a real world store).

I ask because I've seen a number of comments like those of Mr. Manhattan. Net below on this page, on the lists, and also because it's true of me.

The only things I've ever bought over the net have been a few piece of net-related software -- I paid licencing fees for Trumpet Winsock, and I bought Hot Dog Pro.

Strangely (or perhaps *not* strangely) enough, the market for purchasing products over the internet is strongest with respect to software purchases. other things that seem to sell well over the net are music and literature. things like apparel and fashion accessories come in dead last.

The statistics seem to bear up the fact that the 'net is the medium of choice for the information society that we live in (or something to that effect ... where's my morning coffee?). products which have any sort of tactile appeal such as clothing or even artistically bound books / music media don't seem to be able to be sold over the 'net.

Is online buying and shopping just a fad that fades as the users become more educated about the net?

I don't think it's early enough to dismiss it as a fad; in fact, I would hesitate to call it that. I mentioned that software purchases make up the majority of financial transactions over the 'net, but in reality, people are still spooked by the security issues of net purchases.

Search engines such as altavista are always a great place to start. I plugged in this query

http://www.altavista.digital.com/cgi-bin/query?pg=q&what=web&fmt=d&q=world+wide+web+demographic

and got not only information on the demographics of the web, but information on the purchasing trends of web heads as well.

The national writers' union has some interesting things to say on electronic commerce as well at http://www.nlightning.com/e-money.html

you can check out the EFF and EFC archives as well;

The electronic frontier foundation at http://www.eff.org electronic frontier Canada at http://insight.mcmaster.ca/org/efc/efc.html

A list of net / web surveys can be found at infoquest. http://www.teleport.com/~tbchad/stats1.html

The university of michigan's hermes site is a project that's trying to gather statistical info (in conjunction with the GVU web user survey) on the commercial uses of the web. You can find it at http://www-personal.umich.edu/~sgupta/hermes/ .

The results of the gvu web user survey can befound at http://www-survey.cc.gatech.edu/cgi-bin/Entry . Previous survey results are also available on line.

That's about it for now. I'm sure I have more bookmarked, but they haven't been organized yet. http://spidome.net/~pchelp/

RE: Free Markets, down-sizing, evolutionary ecology and bio- diversity

The Internet as an evolutionary dynamic life force will become involved in unexpectedly large extinctions of bigger less flexible institutions and open many new niches in the economic ecology for smaller faster companies.

The public schools, the phone company, and maybe even congress and the President could suddenly be transformed and down-sized.

I am suggesting a million small schools (learning centers, see charter.htm on the synergy site), which like small primitive mammals in the age of dinosaurs can evolve into conscious homo sapiens. People in these centers will learn new things in new ways, as in the Neolithic age, modern people had the "catch-on" factor and quick replaced prior models. Those that "learn to learn" will be the survivors and the creators of tomorrow. Small is better because of biological history and the physics of complex systems. ( See index.html/First.htm.)

These learning cells are connected by the nervous system of the Internet and become a new dynamic social technology. This is all ready happening in home schooling.

The windows 95, NT server as interactive platform plays a critical role in an aggressive economic and social ecology. ( see markets and Beta testers on the synergy site )

Our ideas, conscious and un-conscious, of ourselves and our social institutions have been heavily influenced by science and religion. Scientific theory becomes a popular allegory or mythology explaining to ourselves who we are and how we "should" behave.

The "new" science of evolution and ecology is explained in the works of Edward O. Wilson, Stephen Jay Gould, Robert May,

The Elrlich's, David Raup, Richard Leakey, K.E. Boulding and James Lovelock ( Gaia theory ). Biological models give us a realistic outlook on "how things work" and "what is going on here"

These models of dynamic change and chaos ( James Gleick ) are more real than the dynamic "balance of nature" ( equilibrium ) models used in traditional ecology, economics, political science and management theory and deeply planted in our minds.

Perhaps the best way of getting a handle on the new thinking is the phase about sailing and war " Long periods of boredom, punctuated by short moments of pure terror." Most of the time activities settle down and achieve a mature dynamic state, with big fluctuations due to the counter-intuitive interactions in complex systems.

There is no steady state or hard machine-like relationships.

Then the dramatic interaction sudden changes disrupting the fragile order ( ice ages and Global Warming, revolutions, plagues, Television, extinctions from extra- terrestrial rocks, and Japan Inc. ) and thing change fast.

The complex Japanese model of Industrial groups based on traditional sho-gun samari collectives is capable of invasion of existing mature economies. German middle size specialized firms find niches in the world economy with the help of merchant banking. Russia mono-culture is subject to stagnation. Downsizing of old industrial firms is a ecological response to chaos and change.

These are example of ecological evolutionary models applied to social affairs.

The older " survival of the fittest" doesn't float very far. Social Darwinism still dominates our psychics but "

The Map is not the Territory" and the map is faulty and out of date.

The ideas of free markets and liberal democracy are clearly tied to the clock-like machine model of the universe. As Newtonian physics was felt to be "immutable laws" of nature, so the laws of man and man's god gave " natural laws" to economic, social and political institutions to replace ancient dogmatic religion.

The perfection of companies, man and society was through understanding these laws. Madison's federalist papers is a physics of the consent of the governed to the management of common affairs in accordance to "natural law" by a civic elite. (Freemasons)

The development of quantum theory and Darwin's theory of evolution produced new models for philosophy and life. Our institutional structure and our constitutional system, big corporations and public schools are 19th century factory machine models. Our dominate organizational management model ( X to Y ) is still derived from the hard physics of Newton. Since little modern physics in taught in public school, no mathematics developed since the 18th century, and evolution is avoided, it is not surprising that newer scientific thought is missing from the public consciousness.

The important short-term uses ( 1 to 3 years ) are in the integration of office products to remote sites and information services. Major applications in professions such as law, medicine, small and big business will be largely current applications of information transfer. ( Paper work, files and libraries, with some powerful file mangers and search engines

use "wiredbrain" ) We are working on the number of business computers, LAN's, and the growth rates of office systems.

These numbers should be fairly solid.

Then, world wide, the investment potential of integrated office packages ( the Virtual Office ) including home offices.

There is an interesting feed-back loop here:

The Virtual office will change the office - big edifices of expensive downtown building are less needed and people will be more spread out, making them Internet dependent.

The second area short and long term are individual users, on-line services, and products.

The use of I-phone, news, e-mail, web pages etc. are interesting and changing very quickly.

The middle term ( 3 to 5 years ) uses are in direct sales, of things and services; banking, insurance, accounting, brokers, travel agencies, but also WalMart, skies, specialty products, office supplies, toys, games, computer software and hardware et al. Catalog technology and advertising is improving very quickly as are coded transfers and security.

The Long term ( 5 to 10 years ) include cable, optic fiber, and laggard institutions like education and other parts of government, but this could be much faster than now understood.

The wireless systems, Internet terminals, satellite connections (

The Clarke - Motorola global system ) may change the PC market in fundamental ways.

RE: What do you need to know ? What do you need to do today ?

Do I need a class in animal husbandry to eat a hot dog ?

It seems to me that by the time the training and education system has it's act together the content is obsolete. Never more so that with Internet applications. If you can manage a server, web pages, and most of the new applications ( sight and sound ) with workgroups and collaborative systems - you can get a much better paying ( two or three times better ) and more interesting job than teaching. It's like they still are teaching DOS and Word Perfect as "computer literacy" I am all in favor of teaching Latin and Greek but it's not what's happening.

What is happening: Publishing, Marketing and Merchandizing, Community Collaborative workgroups, office integration, and SERVICES...

The computer business has been about 35 % hardware and 65 % software. Now it is moving toward 25 % hardware, 50 % software ( or less if smart terminals really work ) and 25 % ( soon to be 50 % ) SERVICES.. What do I mean by services ?

Travel, accounting, advertising, real estate, libraries, yellow pages, telephones, printing, engineering, design, legal, medical, banking, office supplies, books and records ( CD's), that sort of stuff ( about 65 % of the GNP ) but soon MORE education and training, computer solutions and set up's for complex networks that offer individuals and business full remote LAN's type capacities and file, information management.

The service person visits your computer ( a house call - ping pong ) sets up your configuration, NETBIOS, applications and work groups.

What do you need to do today - make a presentation in Boston, send a proposal to Blaine's work group in Spain, find an orange for a logo, do web page design, look up what Digital is doing with Netscape about file managers with remote access, security, buy shoes, take the kids to school, find people interested in Winserve; What do you need to do today ? Do you need a program, a new application ? Do you need to learn it ? Do I need a class in animal husbandry to eat a hot dog ? SERVICES -

At 09:44 PM 4/27/96 EDT, Alan Dennis wrote:

I saw your posting on DEOS-L.

Gartner group estimates that the groupware market will grow from a 10% pentetration to a 60-80% by 2001. In my opinion, groupware will migrate specialized software and platforms (e.g. notes, groupsystems), to the web, creating a "new" Internet application that few people have thought about right now.

We have developed an Internet groupware system (URL below) and I would appreciate talking with you about the services you offer.

Alan

Alan Dennis Associate Professor of MIS Phone: 706-542-3902 Department of Management Home: 706-613-7807 Terry College of Business Fax: 706-542-3743 University of Georgia Internet: adennis@uga.cc.uga.edu Athens, GA 30602 USA

WWW Home Page:

http://www.cba.ug a.edu/faculty/alan.html Groupware Central:

http://www .cba.uga.edu/groupware/groupware.html Free Web-Based Groupware:

http://tcbworks.mgmt.uga .edu:8080 Telecom Textbook:

http:/ /tcbworks.mgmt.uga.edu:8080/~adennis/home.htm

Yes, we agree, Kevin is getting the server up by May 8th and will have workgroups with Netbios going strong.

He is very good and the system will be interactive like a real LANs. What we need is Beta testers with windows 95 and enough "smarts" to be in a test workgroup - starting very soon. If we can't get our own class going we can rent the classroom or as a virtual office for a business with remote sites.

chart from

http://www.training.com/315/c h2/ch2_005.htm

Some common statistics - we don't know how good ? Most are Male -70% Between the Ages of 25 and 55 Most are Computer Literate Computer or Education Related Occupation - 58% Highly Educated - 70% have a College Degree Average Salary $68,000 Homeowners - 45% 90% Have Credit Cards

Mathew Grey's projections of the growth of the web.

The E-market home page

The Market Research Center

RE: What is Netscape up to ?

The Virtual Office or Classroom we will install on the new server will allow a high level of interaction among remote PC's. We have been working on a WINS (Winserve at http://www.winserve.com with instructions at http://www.windows95.com then peer to peer connections ) with additional support from Virtual Office.exe which allows easy connections, ftp, real time chat, phone, and conference. It is more than a fancy BBS but a real Synergy Network.

Netscape info@netscape.com http://home.netscape.com/ has plans to use collaborative (Collabra ) software (

They just bought InSoft ) to bring real time audio and video to the browser. ( Collaborative web servers is on /collabra,

The new browser 3.0 Atlas is on ftp://ftp( 1 to 20).netscape.com /pub/navigator/atlas/pr2/windows/standard ) 205.218.156.36 they are working with Digital on Netscape Community systems that promote virtual office, classroom, laboratory, retail store, groups that should integrate with Publishing, Merchant and other Applications. http://www.digital.com/info/internet

FROM

http://www.demographics.com/publications/ad/96_AD/9602_ AD/AD869.HTM How Big is the Net? by Dr. Demo February 1996 American Demographics

----------------------------------------------------------------- ------- Dear Dr. Demo,

Is there any way to know who uses which browser to get on the Internet? For that matter, how many Internet service providers are there?

--Kerry Austin, Applied Marketing Science, Waltham, MA

Dear Kerry,

To find the answer to your question, the Doctor went straight to a PC, hopped on the Web and logged onto a favorite Internet directory, Architext Software's Excite (http://www.excite.com). A search for references to the words "web browser market share" produced a number of leads, one of which pointed to WebCrawler, another Internet directory service.

WebCrawler (http://webcrawler.com) keeps a record of how many times various browsers access it.

The browser sends this information every time a user accesses the site. During the week of September 26, 1995, five browsers accounted for 86 percent of all accesses to WebCrawler. Netscape was used most often by far, at 58 percent, followed by America Online Windows, 16 percent; Lynx, a text-only browser, 6 percent; America Online's Mac browser, 4 percent; and NCSA Mosaic, Netscape's forebear, 2 percent.

It's important to note that Netscape and America Online have pointers to WebCrawler from their default home pages. This probably has increased their representation.

Since this list was compiled, Microsoft has introduced a Web browser, Internet Explorer, and Internet access, via Microsoft Network. Microsoft is certain to become a major player on the Net.

Your second question about Internet service providers is harder to answer. As of December 8, 1995, there were 152,341 commercial domain names (like demographics.com) registered with InterNIC, which maintains Internet addresses. About 2,000 more were being added every week. (For the latest figures, go to http://www.webcom.com/~walsh/.) Each Web site can record the domain names from which it is being accessed, but we did not find any reports that combined information from a number of sites. For example, the top-five addresses from which the American Demographics site (http://www.demographics.com) was called one week last October are aol.com, netcom.com, compuserve.com, epnet.com, and trw.com.

The first three of these--America Online, Netcom, and CompuServe--are large-scale providers of Internet access. But there are more than 1,000 local electronic bulletin board systems whose users can get on the Internet, according to Boardwatch magazine. And whenever a business gets it! s local area network hooked up to the Internet, that adds another domain name from which Web sites can be called.

One of the biggest mysteries of the Internet--how many users there really are--is finally being unraveled. At the end of October, a thorough study of Internet activity was released. Sponsored by CommerceNet, a consortium of companies that do business online, Nielsen Media Research conducted a telephone survey of 4,200 randomly selected adults (aged 16 and older) in the U.S. and Canada.

The executive summary is available on the CommerceNet Web site (http://www.commerce.net).

The results blew Dr. Demo away. We thought the 20 million figures discussed last summer were at least 50 percent hype. But as of August 1995, an estimated 24 million people had used the Internet in the previous three months for something other than e-mail. (As this issue of American Demographics went to press, one of the Nielsen study's authors made a statement that the survey was heavy on respondents with high incomes and educations, and the study over estimated Internet participation. It is certain, though, that the number is large and growing.)

When 11 percent--or even 5--of the population takes up a new activity for more than five hours a week, businesses should pay attention. And if the price of a machine to get online drops, we may see a significant transformation of many major industries, such as the catalog business. For more on this topic, see the January/February 1996 issue of Marketing Tools. ----------------------------------------------------------------- -------

Copyright 1996 American Demographics Inc. reproduction for other than personal use without the expressed permission of American Demographics is Prohibited

----------------------------------------------------------------- -------

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