Welcome to the SYNERGY NETWORK the MARKET Page
Internet (check main page) trying to find interesting data and ideas about the "market" We are starting a business of helping others write and we provide data for all kinds of Internet planning. We provide future projections used in developing marketing plans, we help create imaginative business plans, and support initial stock offering. We are involved in projections of the technology and well as populations of users and what they are and will be doing on the net. Any help will be returned in kind .
Of course, market prices are the result of foggy feeling, mass psychology called perceptions. BUT, over the longer run, basic economic principles and the laws of social physics will "correct" the difference between false perceptions and a harder reality.
In the current context the following will happen - the only question is when:
1.) The misbalance between American growth and ECU’s struggles, Japan’s and Asia’s problems put pressure on the dollar because of the trade gap:
2.) Raw declines in the dollar forces increases in the interest rates dollar securities have to pay;
3.) The higher cost of capital slows U.S. growth rates and forces a market "correction" of the irrational exuberance of speculative
We're moving toward a world of 1 billion connected computers
sometime in the next decade," Grove said, saying it would represent
some 20 percent of the world's population and a great opportunity"
for the Pacific Rim. The theme of "wiredbrain" is that the "new world orders" are global connections between utility network computers.
Like the human brain, the
internet's packets system
can reconfigure itself to work even after portions were destroyed. Using the noise-prone analog circuits of the time, it was impossible to
build the necessary switches. Baran concluded that all the traffic would
have to be digital. Moreover, the digital traffic would have to be broken
into short message blocks now called like a DNA molecule, and
able to replicate itself correctly whenever a transmission error occurred.
With many additions and permutations, his original design is today termed
the Internet, click here for the emerging history
Finance Physics:
"packets,"
each containing its own
routing information,
Most people who have ever lived on this planet, were born and died within a fifty mile range.
Their perceptions are defined within what is called a tribal culture - part real and part superstition. Applied rational knowledge is fairly modern as a cultural style and still not seriously or firmly established as a norm.
The irrational base of human understanding is clearly demonstrated by politics and commercials.
NOW as we enter into a global technical society our social world is as little understood as the physical.
The new world order - lacks a vision or social psychological foundation. ]
The technology itself is
revolutionary.
The global economy requires new models of thought. It’s not surprising that it is difficult and there is a lot of active and passive resistance.
The leaders and leading institutions often don’t get it. Non-linear, transactional, mutually dependent rapid change appears to many as anarchy and chaos - morally questionable and in conflict with traditional values. That is because global transformations are a real revolution. Serious changes are disruptive of the existing order.
The SYNERGY
http://www.wiredbrain.com/documents/ JOURNAL Bill Gates and the Internet
documents JOURnal sent Friday June 15th" (In Hypertext).
The http://www.wiredbrain.com
documents JOURNAL is distributed on Fridays to about 30,000 readers, in thirty countries, see below. To request copies send message "Request SYNERGY http://www.wiredbrain.com
documents JOURNAL" to Pflaump@wiredbrain.com.
Next weeks http://www.wiredbrain.com/documents/ JOURNAL, is waiting for input.
The Synergy process is for many to provide input to the draft copy which is on: BELOW is the draft text ( after the index )
look at dates for the hypertext version and syj615.txt for plain text, and syj615.htp ( p for word pad) for the SHORT and final version. When you open the http://www.wiredbrain.com
documents JOURNAL in your browser you can save plain text to file by using the file button. To save hypertext use view, source, edit; select all, and copy in order to paste text to clipboard then transfer to Word Pad or other editor. You can add what you will, questions and comments, remove what you think unnecessary and e-mail the new version back to me. Other contributions, announcements, can be sent directly to me.
Any
ideas ? The data on the growth of the Internet is wild. Most applications
are "blue sky" paradigms. Remember
IBM missed the PC and the copy machine because they only looked at current
uses or as a substitution for current use. Copy machines were looked at
as replacements for carbon copies and their marketing people didn't understand
that new technologies generate their own uses and applications. Not only
will existing production and distribution systems change ( to reduce the
middle people ) but new products and services will appear.
Citrix
Corp. has produced WINFRAME Visit
Glendon College of York University (CA) (wfwin32.exe) Glendon
College at http://arianne.glendon.yorku.ca//select.map?25,67 Citrix
knowledge base - It opened with wfwin32.exe as a helper in netscape C:\Program
Files\Citrix\WinFrame and c:\Icawin\wfica32.exe with \Client\wfcrun32.exe
the program on the same page - It
worked ???? opened a lotus notes file manager ? GREAT with the downloads
on Citrix. The program opens X windows as Lotus Notes or other formats.
If you have problems ask Mr. Moose. Major
Points: ( agree or disagree ) Check the
and
Digitals other suggestions from their
Munder
Capital Management http://www.munder.com/profile.html
is going to have an internet fund. I
have just started to look at possible companies to study. Suggestions ?
We will make a trial portfolio as see what we can do. I believe in intranets
and plug and play systems. I think this will be 70% of the market. If this
works I will charge a fee to see what I say. The first internet stock newsletter
on the internet. See The SILICON INVESTOR
for computer companies. The area of tech stocks is a big one and overlaps
with Internet, Intranet stocks. THE
NEW YORK TIMES computer news. http://www.strom.com/pubwork/intranetp.html
A white paper for
Find
current prices at
For
other markets go to
The Microsoft Group
MSFT Microsoft 121 3/4 126 to 114 buy at 116
SUNW Sun Micro 59 3/8 67 to 55 buy
http://www.sun.com/sunsoft
SPYG Spyglass Technologies 20 7/8 from 50 this is near the low ..( split)
RTEC Ross Technologies 12 1/8 from 17 to 8
UMG US West Media Group 17 3/8
UIS UNISYS 6 7/8
Solaris Aquanta Servers
Simply Interactive
MicroStrategy
Intel/MCI
Intel 71 1/8 78 to 69
MCIC MCI 25 1/2 30 to 25
Secure Market place - http://www.webmaker.mci.com
DNA Diana Corp switches 61 1/2 from 110 to 15 (Wow)
JSB http://www.intranet.co.uk/jsb/jsb.html
NOVL Novell 14 1/2 from 21 to 11 ...
WRQ
image ADBE.gif
ORCL Oracle 34 7/8 36 to 32 buy
http://www.oracle.com/ InterOffice systems
ATI AirTouch 28 1/4 33 to 28 buy
QCOM Qualcomm 52 7/8 54 to 40 buy at 45
http://www.qualcomm.com/ Wireless remote systems Eudora
CA Computer Associat 70 1/2 82 to 65 buy at 68
http://www.cia.com/ (CIA International)
SPYG Spyglass Technologies with Cheyenne Banking Secure Transactions
CAWS CAI Communications see http://www.wiredbrain.com/holt/index.html
CTXS CITRIX at 15 ( 2 for one split from high of 45) Winframe Buy
IPO at $ 32.75
DEC Digital Equipt 44 1/2 58 to 43 buy
YHOO Yahoo to use AltaVista 22 1/4 from 36 this is about the low
GTECH Lottery Services ( networks )
SGI Silicon Graphics 25 1/4 30 to 24 buy
ATT http://www.att.com/
THE NETSCAPE GROUP
NSCP Netscape 52 1/4 75 to 48 buy at 50
http://home.netscape.com/
EDS SuiteSpot IntraNet packages
http://www.eds.com/
VSNR Visioneer paperport 10 from 24 to 9 NetManage
is a public company, whose shares are traded on the NASDAQ under the ticker
symbol NETM. Its products are sold world-wide by NetManage's direct sales
force and authorized channel partners. Contact NetManage at http://www.netmanage.com
or (408) 973-7171.
FARCAST
EDS
" ZONA
RESEARCH, HOME OF THE DATADOGZ" http://sparc.xbg.com/ Some
Thoughts About Corporate
Education and Training Over an Organizational Intranet and the World
Wide Web http://home.navisoft.com/edg/corpeduc.htm Excalibur
Technologies Corporation (NASDAQ:EXCA), the leading provider of software
components for information retrieval, and Reach Networks Inc., a leading
provider of customized online information and communication networks, today
announced a strategic alliance to deliver advanced information management
solutions to the burgeoning "intranet" market. http://www.xrs.com/companyinfo/reachnet.html
Based
in Palo Alto, California, Wollongong is leveraging its extensive expertise
in TCP/IP stacks and internetworking applications and focusing on providing
object-oriented access solutions to the Internet and corporate internetworks.
Wollongong's home page can be accessed at http://www.twg.com. Attachmate
and OpenMind are registered trademarks of Attachmate Corporation. Emissary,
PathWay and COLT are trademarks of The Wollongong Group. From
digital altavista
The
future lies with the National Information Superhighway (NIH). This plan
is for a very high-capacity system with links to fiber optic backbones.
It will carry digital data, audio, and video to clients all on the same
fiber optic cable. Just as the interstate highway system brought vital
strength to our economy, one may reason that the NIH will do the same worldwide.
By providing a new link to all parts of the world, perhaps a more global
way of thinking is inevitable. Technically
this means many changes occur. There are some current technologies developing
that shorten the leap to the all-fiber optic future. Among the choices
are Asynchronous Transfer Mode (ATM), coaxial cable, and microwave transmission.
The telephone companies will most likely provide ATM, also called broadband
ISDN, service over their current copper connections to our homes. ATM allows
for simultaneous voice, video or data communication over one line. With
such an increase in bandwidth, a package that offers television on demand,
Internet access, and full telephone service could be presented to the consumer. Questions
of pricing and availability to those outside of major metropolitan areas
are the main concerns.Cable television companies are promising Internet
connection to their customers over the coaxial connection. This is a slower
connection than ATM but much faster than current dial-up service over normal
phone lines. The main concern here is the possible need for incoming and
outgoing cable, as well as certain security problems associated with its
implementation. Another
possible way to connect to the NIH involves wireless microwave transmission.
This new option may hold some possibilities, but it also poses some very
real physical problems. The concept of microwave transmission involves
line of sight transmission with the tower and tends to be susceptible to
noisy transmission, which further degrades the potential bandwidth of the
connection. As
technology advances, more possibilities may emerge or others may become
better alternatives to the current choices. The problem concerning bandwidth
is under major consideration and teams of researchers are in the field
tackling the issues. When the bandwidth bottleneck is finally broken, incredible
changes in the way we communicate and entertain will occur. Prepare yourself
for the convergence! NOTE:
go to http://www.altavista.digital.com
then http://www.digital.com:80/info/home.html
and take a look at Digital's plans for the Internet. If you have Netscape
2 or Atlas with Hot Java their presentation is very innovative. ( Was there
yesterday but gone today ?) OH here it is ! Thanks
I have shared with my network and will post to index.html/Market.htm Thanks
I don't understand the attachment is the same thing ?
At
05:07 PM 5/9/96 -0700, Robin Vander Velde wrote: Peter E. Pflaum Ph.D.
Robin
Vander Velde pc Help! http://spidome.net/~pchelp/
Kynn
Bartlett wrote: How many of us _have_ bought things over the Internet?
Many of us here are in the business of setting up web pages so that people
can sell things over the net, ...but are we, ourselves, buying things?
Well,
i've been looking at a number of web sites regarding web demographics and
marketing (list appended to the end of this message) and (in general) very
few people purchase things over the internet. this is not to say that people
don't buy products advertised anywhere on the internet. instead, the trend
is to use the information gathered on a product's web site as research
material, or to purchase that product via more traditional methods (faxing,
calling in an order or visiting a real world store).
I
ask because I've seen a number of comments like those of Mr. Manhattan.
Net below on this page, on the lists, and also because it's true of me.
The
only things I've ever bought over the net have been a few piece of net-related
software -- I paid licencing fees for Trumpet Winsock, and I bought Hot
Dog Pro. Strangely
(or perhaps *not* strangely) enough, the market for purchasing products
over the internet is strongest with respect to software purchases. other
things that seem to sell well over the net are music and literature. things
like apparel and fashion accessories come in dead last.
The
statistics seem to bear up the fact that the 'net is the medium of choice
for the information society that we live in (or something to that effect
... where's my morning coffee?). products which have any sort of tactile
appeal such as clothing or even artistically bound books / music media
don't seem to be able to be sold over the 'net. Is
online buying and shopping just a fad that fades as the users become more
educated about the net?
I
don't think it's early enough to dismiss it as a fad; in fact, I would
hesitate to call it that. I mentioned that software purchases make up the
majority of financial transactions over the 'net, but in reality, people
are still spooked by the security issues of net purchases.
Search
engines such as altavista are always a great place to start. I plugged
in this query
http://www.altavista.digital.com/cgi-bin/query?pg=q&what=web&fmt=d&q=world+wide+web+demographic
and
got not only information on the demographics of the web, but information
on the purchasing trends of web heads as well.
The
national writers' union has some interesting things to say on electronic
commerce as well at http://www.nlightning.com/e-money.html you
can check out the EFF and EFC archives as well; The electronic frontier
foundation at http://www.eff.org electronic frontier Canada at http://insight.mcmaster.ca/org/efc/efc.html A
list of net / web surveys can be found at infoquest. http://www.teleport.com/~tbchad/stats1.html
The
university of michigan's hermes site is a project that's trying to gather
statistical info (in conjunction with the GVU web user survey) on the commercial
uses of the web. You can find it at http://www-personal.umich.edu/~sgupta/hermes/
. The results of the gvu web user survey can befound at http://www-survey.cc.gatech.edu/cgi-bin/Entry
. Previous survey results are also available on line. That's
about it for now. I'm sure I have more bookmarked, but they haven't been
organized yet. http://spidome.net/~pchelp/
RE:
Free Markets, down-sizing, evolutionary ecology and bio- diversity
The
Internet as an evolutionary dynamic life force will become involved in
unexpectedly large extinctions of bigger less flexible institutions and
open many new niches in the economic ecology for smaller faster companies.
The public schools, the phone company, and maybe even congress and the
President could suddenly be transformed and down-sized. I
am suggesting a million small schools (learning centers, see charter.htm
on the synergy site), which like small primitive mammals in the age of
dinosaurs can evolve into conscious homo sapiens. People in these centers
will learn new things in new ways, as in the Neolithic age, modern people
had the "catch-on" factor and quick replaced prior models. Those that "learn
to learn" will be the survivors and the creators of tomorrow. Small is
better because of biological history and the physics of complex systems.
( See index.html/First.htm.) These learning cells are connected by the
nervous system of the Internet and become a new dynamic social technology.
This is all ready happening in home schooling. The windows 95, NT server
as interactive platform plays a critical role in an aggressive economic
and social ecology. ( see markets and Beta testers on the synergy site
) Our
ideas, conscious and un-conscious, of ourselves and our social institutions
have been heavily influenced by science and religion. Scientific theory
becomes a popular allegory or mythology explaining to ourselves who we
are and how we "should" behave.
The
"new" science of evolution and ecology is explained in the works of Edward
O. Wilson, Stephen Jay Gould, Robert May, The Elrlich's, David Raup, Richard
Leakey, K.E. Boulding and James Lovelock ( Gaia theory ). Biological models
give us a realistic outlook on "how things work" and "what is going on
here" These models of dynamic change and chaos ( James Gleick ) are more
real than the dynamic "balance of nature" ( equilibrium ) models used in
traditional ecology, economics, political science and management theory
and deeply planted in our minds. Perhaps
the best way of getting a handle on the new thinking is the phase about
sailing and war " Long periods of boredom, punctuated by short moments
of pure terror." Most of the time activities settle down and achieve a
mature dynamic state, with big fluctuations due to the counter-intuitive
interactions in complex systems. There is no steady state or hard machine-like
relationships. Then the dramatic interaction sudden changes disrupting
the fragile order ( ice ages and Global Warming, revolutions, plagues,
Television, extinctions from extra- terrestrial rocks, and Japan Inc. )
and thing change fast. The
complex Japanese model of Industrial groups based on traditional sho-gun
samari collectives is capable of invasion of existing mature economies.
German middle size specialized firms find niches in the world economy with
the help of merchant banking. Russia mono-culture is subject to stagnation.
Downsizing of old industrial firms is a ecological response to chaos and
change. These are example of ecological evolutionary models applied to
social affairs. The older " survival of the fittest" doesn't float very
far. Social Darwinism still dominates our psychics but " The Map is not
the Territory" and the map is faulty and out of date. The
ideas of free markets and liberal democracy are clearly tied to the clock-like
machine model of the universe. As Newtonian physics was felt to be "immutable
laws" of nature, so the laws of man and man's god gave " natural laws"
to economic, social and political institutions to replace ancient dogmatic
religion. The perfection of companies, man and society was through understanding
these laws. Madison's federalist papers is a physics of the consent of
the governed to the management of common affairs in accordance to "natural
law" by a civic elite. (Freemasons) The
development of quantum theory and Darwin's theory of evolution produced
new models for philosophy and life. Our institutional structure and our
constitutional system, big corporations and public schools are 19th century
factory machine models. Our dominate organizational management model (
X to Y ) is still derived from the hard physics of Newton. Since little
modern physics in taught in public school, no mathematics developed since
the 18th century, and evolution is avoided, it is not surprising that newer
scientific thought is missing from the public consciousness. The
important short-term uses ( 1 to 3 years ) are in the integration of office
products to remote sites and information services. Major applications in
professions such as law, medicine, small and big business will be largely
current applications of information transfer. ( Paper work, files and libraries,
with some powerful file mangers and search engines These numbers should be fairly solid. Then, world wide, the investment
potential of integrated office packages ( the Virtual Office ) including
home offices. There is an interesting feed-back loop here: The Virtual
office will change the office - big edifices of expensive downtown building
are less needed and people will be more spread out, making them Internet
dependent. The
second area short and long term are individual users, on-line services,
and products. The use of I-phone, news, e-mail, web pages etc. are interesting
and changing very quickly. The
middle term ( 3 to 5 years ) uses are in direct sales, of things and services;
banking, insurance, accounting, brokers, travel agencies, but also WalMart,
skies, specialty products, office supplies, toys, games, computer software
and hardware et al. Catalog technology and advertising is improving very
quickly as are coded transfers and security. The
Long term ( 5 to 10 years ) include cable, optic fiber, and laggard institutions
like education and other parts of government, but this could be much faster
than now understood. The wireless systems, Internet terminals, satellite
connections ( The Clarke - Motorola global system ) may change the PC market
in fundamental ways. RE:
What do you need to know ? What do you need to do today ?
Do
I need a class in animal husbandry to eat a hot dog ?
It
seems to me that by the time the training and education system has it's
act together the content is obsolete. Never more so that with Internet
applications. If you can manage a server, web pages, and most of the new
applications ( sight and sound ) with workgroups and collaborative systems
- you can get a much better paying ( two or three times better ) and more
interesting job than teaching. It's like they still are teaching DOS and
Word Perfect as "computer literacy" I am all in favor of teaching Latin
and Greek but it's not what's happening.
What
is happening: Publishing, Marketing and Merchandizing, Community Collaborative
workgroups, office integration, and SERVICES... The computer business has
been about 35 % hardware and 65 % software. Now it is moving toward 25
% hardware, 50 % software ( or less if smart terminals really work ) and
25 % ( soon to be 50 % ) SERVICES.. What do I mean by services ? Travel,
accounting, advertising, real estate, libraries, yellow pages, telephones,
printing, engineering, design, legal, medical, banking, office supplies,
books and records ( CD's), that sort of stuff ( about 65 % of the GNP )
but soon MORE education and training, computer solutions and set up's for
complex networks that offer individuals and business full remote LAN's
type capacities and file, information management. The service person visits
your computer ( a house call - ping pong ) sets up your configuration,
NETBIOS, applications and work groups. What
do you need to do today - make a presentation in Boston, send a proposal
to Blaine's work group in Spain, find an orange for a logo, do web page
design, look up what Digital is doing with Netscape about file managers
with remote access, security, buy shoes, take the kids to school, find
people interested in Winserve; What do you need to do today ? Do you need
a program, a new application ? Do you need to learn it ? Do I need a class
in animal husbandry to eat a hot dog ? SERVICES -
At
09:44 PM 4/27/96 EDT, Alan Dennis wrote:
I
saw your posting on DEOS-L.
Gartner
group estimates that the groupware market will grow from a 10% pentetration
to a 60-80% by 2001. In my opinion, groupware will migrate specialized
software and platforms (e.g. notes, groupsystems), to the web, creating
a "new" Internet application that few people have thought about right now.
We
have developed an Internet groupware system (URL below) and I would appreciate
talking with you about the services you offer.
Alan
Alan
Dennis Associate Professor of MIS Phone: 706-542-3902 Department of Management
Home: 706-613-7807 Terry College of Business Fax: 706-542-3743 University
of Georgia Internet: adennis@uga.cc.uga.edu Athens, GA 30602 USA
WWW
Home Page: http://www.cba.ug
a.edu/faculty/alan.html Groupware Central: http://www
.cba.uga.edu/groupware/groupware.html Free Web-Based Groupware: http://tcbworks.mgmt.uga
.edu:8080 Telecom Textbook: Yes,
we agree, Kevin is getting the server up by May 8th and will have workgroups
with Netbios going strong.
He
is very good and the system will be interactive like a real LANs. What
we need is Beta testers with windows 95 and enough "smarts" to be in a
test workgroup - starting very soon. If we can't get our own class going
we can rent the classroom or as a virtual office for a business with remote
sites.
http://www.training.com/315/c
h2/ch2_005.htm Some
common statistics - we don't know how good ? Most are Male -70% Between
the Ages of 25 and 55 Most are Computer Literate Computer or Education
Related Occupation - 58% Highly Educated - 70% have a College Degree Average
Salary $68,000 Homeowners - 45% 90% Have Credit Cards
Mathew
Grey's projections of the growth of the web. RE:
What is Netscape up to ?
The
Virtual Office or Classroom we will install on the new server will allow
a high level of interaction among remote PC's. We have been working on
a WINS (Winserve at http://www.winserve.com with instructions at http://www.windows95.com
then peer to peer connections ) with additional support from Virtual Office.exe
which allows easy connections, ftp, real time chat, phone, and conference.
It is more than a fancy BBS but a real Synergy Network. Netscape
info@netscape.com http://home.netscape.com/ has plans to use collaborative
(Collabra ) software ( They just bought InSoft ) to bring real time audio
and video to the browser. ( Collaborative web servers is on /collabra,
The new browser 3.0 Atlas is on ftp://ftp( 1 to 20).netscape.com /pub/navigator/atlas/pr2/windows/standard
) 205.218.156.36 they are working with Digital on Netscape Community systems
that promote virtual office, classroom, laboratory, retail store, groups
that should integrate with Publishing, Merchant and other Applications.
http://www.digital.com/info/internet FROM
http://www.demographics.com/publications/ad/96_AD/9602_
AD/AD869.HTM How Big is the Net? by Dr. Demo February 1996 American
Demographics -----------------------------------------------------------------
------- Dear Dr. Demo,
Is
there any way to know who uses which browser to get on the Internet? For
that matter, how many Internet service providers are there?
--Kerry
Austin, Applied Marketing Science, Waltham, MA
Dear
Kerry,
To
find the answer to your question, the Doctor went straight to a PC, hopped
on the Web and logged onto a favorite Internet directory, Architext Software's
Excite (http://www.excite.com). A search for references to the words "web
browser market share" produced a number of leads, one of which pointed
to WebCrawler, another Internet directory service.
WebCrawler
(http://webcrawler.com) keeps a record of how many times various browsers
access it. The browser sends this information every time a user accesses
the site. During the week of September 26, 1995, five browsers accounted
for 86 percent of all accesses to WebCrawler. Netscape was used most often
by far, at 58 percent, followed by America Online Windows, 16 percent;
Lynx, a text-only browser, 6 percent; America Online's Mac browser, 4 percent;
and NCSA Mosaic, Netscape's forebear, 2 percent. It's
important to note that Netscape and America Online have pointers to WebCrawler
from their default home pages. This probably has increased their representation.
Since
this list was compiled, Microsoft has introduced a Web browser, Internet
Explorer, and Internet access, via Microsoft Network. Microsoft is certain
to become a major player on the Net.
Your
second question about Internet service providers is harder to answer. As
of December 8, 1995, there were 152,341 commercial domain names (like demographics.com)
registered with InterNIC, which maintains Internet addresses. About 2,000
more were being added every week. (For the latest figures, go to http://www.webcom.com/~walsh/.)
Each Web site can record the domain names from which it is being accessed,
but we did not find any reports that combined information from a number
of sites. For example, the top-five addresses from which the American Demographics
site (http://www.demographics.com) was called one week last October are
aol.com, netcom.com, compuserve.com, epnet.com, and trw.com. The first
three of these--America Online, Netcom, and CompuServe--are large-scale
providers of Internet access. But there are more than 1,000 local electronic
bulletin board systems whose users can get on the Internet, according to
Boardwatch magazine. And whenever a business gets it! s local area network
hooked up to the Internet, that adds another domain name from which Web
sites can be called. One
of the biggest mysteries of the Internet--how many users there really are--is
finally being unraveled. At the end of October, a thorough study of Internet
activity was released. Sponsored by CommerceNet, a consortium of companies
that do business online, Nielsen Media Research conducted a telephone survey
of 4,200 randomly selected adults (aged 16 and older) in the U.S. and Canada.
The executive summary is available on the CommerceNet Web site (http://www.commerce.net). The
results blew Dr. Demo away. We thought the 20 million figures discussed
last summer were at least 50 percent hype. But as of August 1995, an estimated
24 million people had used the Internet in the previous three months for
something other than e-mail. (As this issue of American Demographics went
to press, one of the Nielsen study's authors made a statement that the
survey was heavy on respondents with high incomes and educations, and the
study over estimated Internet participation. It is certain, though, that
the number is large and growing.) When
11 percent--or even 5--of the population takes up a new activity for more
than five hours a week, businesses should pay attention. And if the price
of a machine to get online drops, we may see a significant transformation
of many major industries, such as the catalog business. For more on this
topic, see the January/February 1996 issue of Marketing Tools. -----------------------------------------------------------------
-------
Copyright
1996 American Demographics Inc. reproduction for other than personal use
without the expressed permission of American Demographics is Prohibited
-----------------------------------------------------------------
-------
Copies
of the SYNERGY JOURNALS
sent
by request: wiredbrain@earthlink.net
Peter
E. Pflaum Ph.D. , Headmaster GLOBAL_VILLAGE_SCHOOLHOUSE 225 Robinson Road,
New Smyrna Beach, FL 32169 (904) 428+7924
insert
benefit.gif from http://www.xrs.com/companyinfo/reachnet.html
ADBE ADOBE 36 1/8 45 to 33 buy at 34
http://www.adobe.com/
Your
message posted to DEOS was forwarded to me by a colleague, thinking that
we may or may not have info to share. I am also interested in the possible
futures of the newest technologies, as well as the existing ones. I received
the following post from the HTML Writer's Guild Main listserv. I thought
that these URL's might interest you. I have not yet looked at them all,
but they seem to have some small clues as to what the user (or consumer)
is doing now, as well as their future plans.
Hope
this helps you!
chart from 