TIMES Sunday, November 17, 1996 8:29:07 AM

Graphic by Kevin Hazen



Make PORTALS your home page and use "wiredbrain" password "synergy" for set-up start pages.

MSN search now does the best job MSN now does the best search
Use the Codes to Wiredbrain

Social ergonomics


The Synergy Times

Volume 1, Number 1

Sunday, November 17, 1996 7:25:27 AM


In this issue of

The Synergy Times:

HTTP MAIL and personal pages Pointcast, Yahoo and Excite are close to the personal and active internet systems we have talked about but not really seen until
LIVE.EXCITE.COM/ , this is close to the personal active internet system we have talked about but not really seen until NOW EXCITE at http://live.excite.com/

RE: Web-TV, Excite, Yahoo Personal newspages, Intermind, netangels, MARIMBA, Pathfinder, POINTCAST, newspage, and freeloader

NEWSPAGE AT http://www.newspage.com/
FREELOADER AT http://www.freeloader.com/
PATHFINDER at http://pathfinder.com/
POINTCAST at http://www.pointcast.com

New

Netscape Communicator

to Include Free Content From 40+ Companies October 24, 1996, 2:33 PM EDT Netscape HTTP E-mail at http://form.netscape.com/cgi-bin/forms/cgi-bin/ibd_reg-x.cgi

The web TV looks like this ViewCall America at http://www.viewcallamerica.com/text/seeservicesf.html and there is INTERMIND is a service manager and so is NETANGELS and freeloader, PATHFINDER, newspage et al. All are Web TV type introduction to the web: This is what Web-TV will look like when it comes on line this Christmas season.

RE: Narrow-Casting

Real work groups with real conversations are possible on the Internet. Real communications requires participation, two way, listening and talking; both ways with mouths and ears and eyes, when there are more that two people relationships happen in many ways, there are complex inter-active connections, information sharing not a speech but a creative discussion, not a lecture or presentation but a conversation, when SYNERGY takes over, the group becomes more than the sum of its members. In broadcasting the group is always less than its members.

For the first few decades of real radio it was all narrowcasting. Radios worked to connection remote locations, providing point to point communications; ship to ship, ship to shore, person to person. Sarnoff (NBC) and Armstrong developed the technology and the "radio" receiver in the early days of "broadcasting" so one "station" could be heard by mass "audiences".

They gave away the content to sell the sets. Some teachers and managers think they are broadcasters - preachers presenting material to small groups or larger audiences. Some teachers think they are group guides, advisors, counselor and consultants, who work one to one and in active work groups with a high level of participation.

The "X" factory and military ( military industrial complex ) are top down broadcast system, the "Y" human relations methods involved feedback and market research, the "Z" class or company is true narrowcasting with active and open discussion.

The power of the network is to allow groups to form at a distance and really communicate not be talked at.

Specialized journals, individualized news pages and services, cable channels are not true narrowcasting but limited audience broadcasting.

There is a "station" and an "listener - viewer - audience."

The critical difference is not the targeting of content, the individualization of pages, but two way communications, point to point. A party line is narrow casting, in many ways so are newsgroups, mailing lists, usernets, BBS (bulletin Boards), and what we are doing here. But.. it requires participation, two way, both ways, many ways, inter-active relationships, not a speech but a discussion, not a presentation but a conversation.

Subscription Form -- Start your subscription today with this easy mail-in form!


The Synergy Times is published monthly in an electronic format by

The Synergy Times, Email wiredbrain@earthlink.net. Subscription rate free for a year.

Copies of the SYNERGY JOURNAL sent by request: wiredbrain@earthlink.net SYNERGY-NET on http://www.wiredbrain.com/ Peter E. Pflaum Ph.D. , Headmaster GLOBAL_VILLAGE_SCHOOLHOUSE 225 Robinson Road, New Smyrna Beach, FL 32169-2176 (904) 428 7924 wiredbrain@earthlink.net http://www.altavista.forum.digital.com/ or join #synergybunch on IRC.

Copyright © 1996 by

The Synergy Times. All rights reserved. No part of this publication may be reproduced or redistributed in any form without the express written permission of the publisher.


Networthy/Notworthy

Networthy

The flat, fast, flexable, work force Charles Handy ( Trust and the Virtual Organization, Age of Unreason ) talks about are now possible on the web - we become free agents, independent contractors - temporary team members - get together to do a job - we provide web pages - site management - instruction in the new NC ( network computer system ) - all kinds services - LOCATIONAL INDEPENDENCE via the NC http://www.nc.com/

RE: Call for bids or partners: Venture Capital for EPCOT II

Electronic Prototypes Clubs on-line Technology: If people can work at home or at a remote site, the person saves commuting time and is more productive and happier.

The business can save major money on office space, $8,000 to $12,000 work stations, and be free to use more temporary staff.

The total savings can easily be 50 % over the traditional worker in a traditional office or service. Sales, data entry, customer service, accounts, payroll and bookkeeping, even computer systems management can be done more productively from remote sites.

The right question is not who can do some work away from the office, but who really needs to come into an expensive facility to do their job.

Physical Facilities:

The idea of the "Home Work" club is that many people need to or rather go to a neighborhood facility where they rent work stations.

The "club" can be better connected and have supporting facilities - such as scanners, printers, video conference, and the worker doesn't have to waste time getting systems to work, they can just do their work.

We are looking to lease space, then will franchise "

The Club" to other facilities - schools, colleges, libraries, guest houses, store front Internet Cafe and Offices.

Hotel Chains: Such as Best Western, Clarion, Court Yard, Embassy Suites, Hampton Court, Hiltons, Hyatt, Marriott, Quality, have been contacted. We are looking to lease space in-side their Conference facilities.

The space is used to set up work stations, and temporary office suites wired for cable, T1, satellite or better.

The advantage to a hotel chain is the increase in remote conference facilities and in-room services for computer connections. It's like having Cable Movies but in addition attracts new business from travelers wanting to do "home work" and locals who can do their work without going to the office.

Communications: We are looking for contracts to provide the Links.

AT&T, MCI/BT, Sprint, Compuserve, AOL, Tynet, et al., provide network communications.

The advantage to the Communications company is to be on the cutting edge of remote work sites, temporary work groups, work sharing and consulting.

The sites above can be hubs for ISP ( Internet Service Providers ).

Hardware/Software: We would like NC's built in standard PC boxes with mother boards, slots CD-rom and the NC/ network as a card.

The Network would provide client program and file space ( Virtual C drive ) Netscape/Oracle software, Sun microsystems servers, network management;

The network server could be anywhere - location tied to communications lines - we plan on running it remotely not on site.

Venture Capital: .LT. 1 million for 24 months Expected rate of return well over 100% per annum, y2 = 2 m, y3 = 4m, y4 = 8m, y5= (2000) = 16m.

HOW TO AVOID BEING BOILED ALIVE

A paper presented at

The Future of the Office seminar, held at the Institute of Directors, May 12th 1995.


Robert Thompson, Research Manager, King Sturge & Co

Synergy Network is the place to form such groups

- What do you need to do today - we can assemble the people to help :

NO OFFICE, NO TRAVEL, NO EMPLOYEES, NO Utility bills

or payroll just the best people to do a job NOW, and maybe some of the same group or others to do another job -

WHAT DO YOU NEED DONE TODAY

RE:

Punctuated Equilibrium - PC revolution II How to survive ?

The recruits to a tough training program are traditionally told to "Look to the right, look to the left, one of you won't be here next year." Sixty five million years ago, at the annual meeting of the Dinosaurs /IBM/MS/PC Productions Inc. they heard a talk by the current management guru about becoming small, fast and furry.

They were told, their survival depended on their ability to adapt to the rapid changes in their global environment.

The huge Dinosaurs looked at each other and wondered how they were going to change from large, cold blooded reptiles to mammals.

The motivational speaker suggested "visualization".

They should relax and imagine "in their minds" eye that they were small, fast and furry. If they had a "positive" attitude nothing was impossible. It didn't work.

Almost all species that ever existed are extinct.

Human, as all creatures large and small ( except maybe insects ) are not biologically designed for rapid change. What happens is mass extinctions.

The space ( niches ) made by short periods of extinctions are then slowly filled ( somewhat at random ) by the survivors. Species survive by geographic dispersion and innate variety.

How to survive the mass extinction that NC's will cause among PC 's or how to become very small, very fast and very furry.

The high ground is an expanded vision of the ISP ( Internet Service Provider ) and this will happen a order of magnitude faster than most people think.

RE: EPCOT II: Electronic Prototype Community On-line Technology

MS/GE/NBC, ATT, MCI/BT, Oracle/Netscape/Sun - ( and others ) evolve and create new networks of low orbit satellites, earth stations, transponders, cells, wires, cables, something like the NSA/DOD and Navy global communications systems. For big organizations the systems are almost in place, for middle size companies they are serviced from "EPCOT II Club Houses ", and individual consumers on a ad hoc basis using AS phone modem ( or digital connection to replace the analog )s, cable, dishes, microwaves and what ever sort of works.

The earth stations are all purpose servers using object management multi- channel programs to provide complete on-line services. (IIOP)

So you can do a lot of things from almost anywhere. EPCOT II is a set of franchise EPCOT II clubs offering work station cubicles to office suites with T3 satellite up links. Within their zone they are a quality Internet Service Provider ( ISP ) for the big organization and individual users. People can work on the road or at home, so they can live in some very nice places.

The current market targets are places where there is already a high density of high tech users.

The idea is "synergy" shared resources rather than stand alone systems.

The idea is "plug and play" turn-key utilities rather than complex on-site equipment and operations. Larry ( Oracle ) has it about right but is a little possessive, Marc (Netscape) understands the technology and Bill (MS) who is very possessive will get on board by the end of the year.

Where do you want to be, alone on the California coast, in a planned community in Costa Rica,

The Swiss or Colorado Mountains, New Zealand or Australia, the French Riviera, a Greek Village; the EPCOT work and pay master will help you do your work, using temporary synergy groups, video conferences, high quality image processing, what ever, where ever.

EPCOT II global work groups can produce content, hardware, software, server management, education and training, video, web pages, news, applications what ever. It's a company made of off site locations, with a temporary work group and employment agency, it's a server of home and remote work locations, it's a hotel, it's a cafe, it's a node and ISP, it's a planned physical place and network of hard wired connections between international high-tech communities of transponders, cables and phones. It is the Electric Prototype Community on-line Technology of today and tomorrow, the global village, the world according to Charles Handy.

http://ear th.ics.uci.edu:8080/faqs/punc-eq.html http://earth.ics.uci.edu:8080/origins/biblio/punctuated_e quilibrium.html

Natura non facit saltum; ( Nature does not take leaps but it does?)

Evolution, competition, survival of the fittest is a fact but Darwin's theory of evolution does not explain the " Origins of the Species" or the "/decent of man".

The physical fossil record does not support, and never has, the idea of slow steady "progress" from simple to complex, in small steps from ammonites to people. "Time Frames" by Niles Eldredge explains how science adjusted to the reasonable social expectations of the machine age by imposing on the data preconceived notions of progress and order. Darwin's type of slow evolution does happen but so does rather sudden extinctions and discontinuous bursts of creative activity.

Physics:

The Uncertainty principle: Con't doc1a.htm ( above )

These people are ready to help with TOEFL, Test of English as a Foreign Language:

RE: HELP WANTED:

http://www.altavista.forum.digital.com/index_lobby.htm Floor 503 & 504

HYPERTEXT Tutors and editors

There is a tremendous demand for people with skills as Web editors.
We have set up a tutor page and list for Http editors and tutors. We will notify companies looking for http writers and artists. Set your own time and fees. Display your work on site in this or in many other subjects

This dream is you are on the beach , in some beautiful spot, with your lap top and your lover, earning good money. Well with effort the dream can be real. SOME ASSEMBLE required. You will need I-phone - netmeeting you can get Netmeetings 2.0 2.0 even if it doesn't work all that well, it still is the most useful, you need some experience with web pages, ftp, IRC etc.

These are the tools of the internet trade. FIRST you need a web page. GO TO COPY.HTM the submit it page and do it NOW!

The full length INDEX FIRST PAGE

*SYNERGY-NET

RE: Wanted: Instructors in IIOP; Internet Inter-ORB Protocol Up to $100,000 a year. See what IIOP is all about

http://www.pomoco.com
based on industry standards such as Open Database Connectivity (ODBC), Common Object Request Broker Architecture(CORBA), and Internet Inter-ORB Protocol (IIOP)—that provides rapid, reliable client/server data access, and enables multi-tier distributed applications to be deployed over the Internet, intranet, and enterprise networks. http://www.nc.com/

We can use http://www.altavista.forum.digital.com/index_lobby.htm / Floor 503 and 504, visit floor 503 for information.

Set your own working conditions, fees, hours . I was thinking of small classes at $1,000 fee per student for about 3 months, and a 80/20 instructor/synergy schools split, we do the billing and pay most of the operational costs. Clearly everything can be negotiated. Instructors are independent contractors.
Maybe someone wants to offer bigger cheaper classes, someone does more private tutoring help, the guidelines are open to creative action. Like most things on the INTERNET, intranets and extra- nets; NC's http://www.nc.com/ we have to make it up as we go along. We can use newgroups, mailing lists, and newspapers to keep current on day to day developments in the field. See newspapers on the ForumForum.

An instructor could do up to 12 classes a year of about 12 students each ( a minion ) = $ 10,000 a class = about $100,000 which seems right for this type of education. If some one wanted university credit that would add 20 % to 30 % to the cost.

The university would get $ 200 to $ 300 a students for doing registration, transcripts and the approval for transfer credit.

TECHVISION: IIOP Marc Andreessen, Sr. VP of Technology

In the last two years we've seen an amazing change in the way businesses communicate.

They've recognized that corporate networks based on Web technology offer a powerful way to tie together a variety of EMAIL, database, and operating system platforms. ... ( see Forrester reports ) A list of NC Discussion sites http://www.nc.com/

"Networking is an after-thought for a 15-year-old stand-alone PC system," said Ellison of Oracle Corp. "And you still have to manage it, administer it and back it up yourself. My mother is not going to do that, nor are most of the people in the rest of the world. It is costing corporations and the government $8,000 per year for each PC they own. That includes the cost of the system, installing software, fixing problems, training, and data management."

On the other hand, Ellison said, "

The NC http://www.nc.com/ at Oracle is simply a network connection device independent of displays and based on an open architecture. If there is something wrong with it, simply throw it out and get another one.

There is no configuration, administration, and management." Except for a simple operating system, all the data, applications, games, configurations, and other information normally stored on a hard disk is stored on a network server.
see ORACLE and Netscape's plan for NC ( network computer ) http://www.nc.com/

The next shift catalyzed by the Web will be the adoption of enterprise systems based on distributed objects and IIOP (Internet Inter-ORB Protocol).

In a full-service INTRANET different operating systems need to talk to each other, Java needs to talk to C code on the back-end system, and different applications need to communicate using open standards.

IIOP is a standard for facilitating communication between objects, as defined by the Object Management Group. We expect that over the next few years IIOP will become as ubiquitous as HTTP and CGI. ...

IIOP provides a comprehensive system through which objects can request services from one another across the wide variety of platforms or database systems they're built on.

Just as Web technology has helped companies simplify and centralize the distribution of information, distributed objects will help them simplify and centralize their enterprise applications.

For $800.00 ( including monitor ) not $300 the NC can do everything you do now and a whole lot more.

But I won't have my own programs ?

Why not ! An area on the server your programs C:\ just like your C drive, D drive, your current files and programs are just moved over. Anything you do now with a hard drive you can do on the network - just you can do more. I think you need a read/write CD ROM and 15 Mb or more of RAM.

There is not only a remote CPU because CPU works at least at 50 Mb/s read/write and most networks don't work fast enough.

The idea is to download the programs that are actually working onto the NC not run them time- share. Some sort of NETBIOS needs to manage traffic between the NC and the server. Object management IIOP/Cobra makes NC's different from the old terminals and time share systems.

But what about the user interface - I am used to Windows or Mac etc.

You can load windows, NT or Mac the way you do now or use any general purpose menu.

The main difference is the hard drive interface, because you can still use sound cards, graphic cards, game ports, et al.

The big saving come from managing software, file and disk space, and a simpler operating system.

Too slow ?

Your C drive works at from 4 to 6 Mb/s per second, networks should work that fast the standard should be 10 Mb/s.

Go to directory, floor 503, synergy: I would really like it if you would use the ForumForum. Go in and set up conference, documents, newspaper, mess around. We will only learn by doing.

You can find out what this conference program has to offer and we can see how people can use it. & 504

For Example of tutors or web page providers see webtutor page :

http://www.wyith.com/ This is a

REALLY Hot site

with lots of examples of their work



Subscription Form





Subscription Form


Web Watch

Our Favorite Web Sites of the Month


The Merck Manual of Diagnosis and

Therapy This site offers registered users (it's free) medical information describing symptoms, common clinical procedures, laboratory tests, and virtually all the disorders that a general internist might encounter.

The Manual has been a standard resource among medical professionals for years, and the Internet version also serves that same purpose. It makes for informative and interesting reading for the layperson, too, and is likely to be of value to patients and their families as well as to physicians.

The Mother of all Classified Links It sounds like a joke, but it certainly isn't. This site contains links to 410 classified ad sites on the Net, some free and some not. Whether you plan on placing your own ad or are looking for the match to the mermaid table lamp Aunt Wanda left you, the site is a great starting point. In addition, they offer advice about writing effective ads, have a chat room to discuss marketing and advertising with other users, and offer the service of keeping you informed by email of new advertising opportunities on the Net. Other services and links are provided and well worth the browse.

Marko's WWW Cube Marko Riedel has created an online representation of Rubic's cube which takes solving this clever puzzle to a new level. Once users get a sense of the language of this site, they are faced with an challenging, and entertaining task.

Charles Schwab Quicken users will find Schwab Exporter, a free application that may be downloaded from the Charles Schwab site, to be a useful tool for directly transferring investment information into their Quicken based accounts. Schwab Exported is designed to move data formatted in both StreetSmart and e.Schwab.




Subscription Form


Cyberian Hints and Tricks

How to use "whois" to find people and companies on the Net and Registering your own Domain Name

Last October, we provided readers with information about registering a domain name in the United States. As more and more people become involved with the Internet, we thought it wise to offer domain name registration information again. This time, we also give instruction on finding out more about existing domains. Generally speaking, each country has a central repository of domain names. In the United States, that repository is the InterNIC, a cooperative effort between AT&T and Network Solutions, Inc. (NSI). In this article, we give instructions about registering and researching domains through the InterNIC. While this is specific to the United States, policies generally do not differ from country to country, and it is also possible for users in other countries to register their domains in the United States.

What is a domain name?

Think of a domain name a computer's address on the Internet. Domain names are of the form xx.xx.xx.xx in which each xx is a word or group of symbols from the ASCII character set (some characters, like @ and !, are excluded).

They correspond to a unique, numeric (Internet Protocol) IP address. For example, consider www.Synergy.com.

There are three components to this name separated by periods, or "dots."

The first is www, or the host name of the computer. This is a subdomain name and does not need to be registered.

The second component is Synergy. This is called the second-level domain name, and is the name that is registered with the InterNIC.

The last component is com, and is called the top-level domain name.

The top-level domain name describes the type of organization or individual who owns the second-level domain name. For example, com indicates U.S. commercial entities, whereas gov stands for government agencies, edu for educational institutions, net for entities related to Internet infrastructures, and org for organizations that do no fit into other categories. Countries also have domains and possible subdomains. Examples include uk for the United Kingdom, au for Australia, de for Germany, fr for France, ca for Canada, and su for Russia.

The InterNIC is the central repository for names that have one of the following top-level domain names: org, net, edu, gov, and com.

Each domain name corresponds to a numeric IP address.

These addresses are maintained in a set of databases called the Domain Name System, or DNS, distributed through a number of servers throughout the world. DNSperforms the function of translating the word address you type in, like www.Synergy.com, into its numeric IP address. Each component of the word address corresponds to a number in the IP address, so www.Synergy.com and www.Synergy.net would actually be different addresses.

"whois": Learning more about a specific domain

Every time you visit a site on the Web or FTP a file, you visit a domain. Every time you receive email from someone, it originates from a domain. Let's say you receive an email message from someone or visit a site sponsored by a company you would like to learn more about. You can learn more about people and companies through "whois", a service offered by the InterNIC. "Whois" allows you to find email and postal addresses, and telephone numbers, of those who have registered with the InterNIC. You can also determine who provides name service to the domain in question (each domain in the United States must provide two entities with unique IP addresses that will support the domain being registered).

For example, say you received a message from eg@example.org. Using the "whois" facility, you can find out who the contact is for example.org, and might also be able to receive information about "eg", too. Note that you don't need a Web page to have a domain name. Through the "whois" facility, you can learn more about people, domains, hosts, networks and organizations.

The InterNIC provides a thorough tutorial in using "whois", and it is well worth the read.

How do I register a domain name?

To ensure that each domain name is unique and formally assigned a numeric address to the name, each country follows procedures for registering names in a central location. As mentioned above, in the U.S., the central repository of domain names is maintained by the InterNIC (a.k.a. the NIC). Registration services are provided by Network Solutions, Inc. (NSI). While the remainder of this article will address the policies and procedures of NSI with respect to U.S. domain name registration, registration procedures in other countries are similar. Entities outside of the United States can also register their domains in the U.S. if they wish.

If you plan to register your own domain, you will need to file your information and fee with the InterNIC in the United States or its foreign equivalent, and find someone who will provide you with domain name service (many Internet Service Providers will do so). Following is more information about establishing a domain name.

To register a domain in the United States, start by visiting the InterNIC, which is the central repository for all domain names ending in com, edu, gov, org and net. Before you start, you must determine that the doamain name you want is not yet taken. You may do this through the "whois" facility. (Note: To meet increasing demand, the number of high-level domains is growing, and many, like il.us for Illinois and ny.us for New York, are specific to individual states. If you wish to register the name mumble.com but find it is taken, you may want to try something like mumble.il.us.) Follow the menus to go to the registration templates. Here you will find a form for registering your domain name. Registration forms are available in plain text and for forms capable browsers. A thorough review of what is involved in filling out the form is provided by the InterNIC in their Frequently Asked Questions page.

The domain name registration form has 9 sections, outlined below. Once complete, the form should be sent to hostmaster@internic.net. You will receive an automated response containing a tracking number so you can inquire about your application's progress.

Users with forms-capable browsers (such as Netscape) can fill out the application form online. Help pages are linked to each section to clear up any questions. Plain text forms are also available.

Section 0: Here you will want to indicate that yours is a new registration and provide a brief statement about why you want a domain name.

Section 1 asks the purpose of the registration. In your own words, you tell why you are establishing a domain. Your answers in this section will determine what type of top-level domain name (com,org, net, etc...) you have.

SBections 2 through 6 are for listing basic, factual information. Section 2 asks for the complete domain name you wish to register. Enter the desired domain name, which you should have predetermined is unique by using the "whois" facility.

In Section 3 you will provide the postal mailing address of the organization making the request. At this time, both individuals and companies are allowed to register domain names.

Sections 4 through 6 are to provide contact information for your domain name.

The NIC asks for an Administrative Contact, a Technical and Zone Contact, and a Billing Contact.

The Administrative Contact is a person in your organization for the NIC or others to contact on administrative issues.

The Technical Contact is the technical liaison for your domain and frequently the same person as the administrative contact.

The Billing Contact is the person whom the NIC should contact to collect the $100 application fee and $50 annual fee. For each of these contacts, you are asked to provide the NIC Handle.

The handle is a code given to people registered with the InterNIC in much the same way ham radio operators are given handles. If you don't have or don't know if you have a handle, leave the section blank.

Sections 7 and 8 are the most complicated and most important parts of the application. In order to register a domain name, you need to provide the names and IP addresses of two machines to be your primary and secondary domain name servers.

These machines will provide the Internet routers with the location of your machine whenever mail is sent to you or your Web site is accessed.

You will need to receive permission from the system administrators of two domain name service machines to list your domain name in their tables. Most Internet service providers can provide domain name service; you will probably use your Internet service provider as your primary domain name server. Additionally, individuals are frequently listed by other business or personal contacts. Alternatively, you can install your own domain name server on your own machine.

Section 9 is simply a place to indicate what form of mail you want used for billing purposes.

Once you have established a domain, some of the information you submitted as part of your application then becomes publicly available through "whois". If you are curious about other functions of the Internet, the InterNIC provides other links and suggested reading lists for you.


Subscription Form


The Revenge of the Book

By Robert Swartz

The Internet was supposed to make the book obsolete. Magazines and newspapers as well were supposed to go the way of the dodo. Publisher, printer and bookstore were supposed to be history.

The Net offered everyone a printing press. All information would be available with low delivery costs and most of the proceeds going to the author. Big magazines and newspapers were supposed to be challenged by upstarts, who, in this new medium, would turn the tables on established companies. As IBM was bested by Microsoft, similarly

The New York Times, Time Warner and the networks would become history.

It doesn't look that way now.

The prominent websites are run by major companies. Slate, sponsored by Microsoft has gotten the most PR of any magazine on the Net.

The major newspapers such as

The New York Times and

The Wall Street Journal, with complete text versions online, are hulking presences on the net.

Their ability to gather, edit and present content is their key. To them, the Net is just another distribution method.

But as to books on the Net, things are different. While most old line newspapers are struggling to benefit economically from the net, the book publishers are cleaning up.

There are over 1,000 Internet books available, up from zero a few years ago. If you go to discount chain Crown Books, their five computer bestsellers are about Java programming language for the Net.

Something is strange. It is reasonable to assume that all people interested in Java have Internet access. Would it be reasonable to assume that the best way to publish a book on Java would be on the Net? We have Adobe Acrobat, so full text can be printed on your laser or inkjet printer at near book quality. But the book flourishes. Why?

I think there are a number of reasons. A book is more convenient than a screen. You can read in your car or your bathroom. You can take it to the beach. You can consult it while you are using your computer. It's small. It's light. It has somewhat better typography in printed form than what you get off your computer.

But this does not explain everything. Those Java books are expensive -- $30 or more.

The distribution chain has expenses. A privately published Internet book would be a lot cheaper. One explanation is that the net is still lacks a decent payment system.

There is no convenient and simple way to charge via the net for content. Sure there are secure credit cards, but we are not used to them.

The trend at this point does not seem to be in that direction. Also, we are used to everything being free on the Net. While $39.95 for a book is not out of the question, we don't like to pay for things on the Net. We never have.

I don't know if these are all the reasons, but they are certainly part of it. Meanwhile, the old publishing models seem to be rolling along just fine. You can envision publishers and booksellers smiling.

The Internet was supposed to destroy their business, but has instead expanded it.

The Net grows in unpredictable ways, with effects contrary in scale and direction to what we might expect.


SUBSCRIPTION INFORMATION

CHECK HERE TO SUBSCRIBE!!!

YES! I would like to subscribe! I understand my subscription will be started right away, and I will be billed at a later date. I will also receive "How to Find it on the 'Net -

The Best of

The Synergy Times' just for subscribing!

My Name is:

My Email Address is:


<p> The author

wiredbrain@earthlink.net

go to OFFICE

communications

go to money page

New and hot

Join our mailing list!
Enter your email address below,
then click the 'Join List' button:
Powered by ListBot

Search this sitepowered by

FreeFind
 


Your Futures Links Tomorrows story today: Wiredbrain's Reports from the future:

GO VISIT THE REVOLUTION

LinkExchange
LinkExchange Member

<p> The authorwiredbrain@earthlink.netgo to OFFICEcommunicationsgo to money pageNew and hot

Join our mailing list!
Enter your email address below,
then click the 'Join List' button:
Powered by ListBot

Search this sitepowered by

FreeFind
 


Copies of the SYNERGY JOURNALS sent by request: wiredbrain@earthlink.net Peter E. Pflaum Ph.D. , Headmaster GLOBAL_VILLAGE_SCHOOLHOUSE 225 Robinson Road, New Smyrna Beach, FL 32169 (904) 428+7924

HOME PAGE

Back to TOP


FastCounter by LinkExchange